The rise of Web 2.0 has triggered and modified the way of internet-based communication. Users have become more than just receivers of messages – they are now producers of their own content. Web 2.0 gives its users the possibility to interact or collaborate with each other in a social media network and shape their own opinions in a virtual community. With this new way of communicating companies and organizations are challenged to raise more awareness and deliver faster reactions.
Moreover companies and organizations can take many advantages of those social media strategies: