Themenfindung_persoenliche_Gespraeche

Die Pressemitteilung – Themen richtig finden

Regelmäßige PR-Meetings sind ganz wichtig. Und das deshalb, weil schöne Themen ohne solche Gespräche otmals einfach lautlos untergehen. Daber vereinabren wir regelmäßige Gespräche mit unseren Kunden und genau dann entpuppen sich immer wieder unterschätze Themen als schöne Geschichten, die gern von der Presse verarbeitet werden. Gibt es in Ihrem Unternehmen einen Mitarbeiter oder eine Abteilung für Presse- und Öffentlichkeitsarbeit, so vereinbaren sie regelmäßige Meetings, am besten wöchentlich. Sie werden sehen, es gibt immer etwas zu berichten.

Seien Sie jedoch kritisch bei der Auswahl. Nicht alle Themen eignen sich für eine Pressemitteilung, sondern eventuell „nur“ für die Webseite, den Newsletter oder die sozialen Medien.

Ein Beispiel: Sie haben nun endlich nach monatelanger Arbeit Ihre neue Webseite live geschalten. Natürlich sind Sie stolz darauf, dass das Projekt „Webseite“ endlich fertig ist. Sie freuen sich über das neue Design und die zahlreichen Neurungen, die das komplette Angebot so übersichtlich darstellt. Aber seien Sie auch ehrlich zu sich selbst, ist das für einen Redakteur von Interesse? Ein moderner, zeitgemäßer Internetauftritt gehört einfach dazu. Verbreiten Sie diese Neuigkeit auf Ihren Social Media-Kanälen oder im Newsletter. Diese Kanäle sind hierzu besser geeignet – zudem bieten Sie so Ihren Adressaten oder Followern die Möglichkeit, direktes Feedback zu geben, Lob und Kritik zu äußern. Das haben Sie bei einer Pressemitteilung nicht.

Ist das geschafft, dann geht es weiter mit Schritt 2: Aufbau der Pressemitteilung.

32 Comments

minecraft

When someone writes an article he/she maintains the thought of a user in his/her brain that how
a user can understand it. Therefore that’s why this post is
great. Thanks!

minecraft

Excellent goods from you, man. I have understand your stuff previous to and you’re just too magnificent.
I actually like what you have acquired here,
certainly like what you’re saying and the way in which you say it.
You make it enjoyable and you still care for to keep it smart.
I can’t wait to read far more from you. This is really a great site.

minecraft

Howdy! I know this is kinda off topic but I was wondering if you knew where
I could get a captcha plugin for my comment form?
I’m using the same blog platform as yours and I’m having difficulty finding one?
Thanks a lot!

minecraft

I’m amazed, I must say. Rarely do I come across a blog that’s both educative and interesting, and let me tell you, you’ve hit the nail on the head.
The issue is something not enough people are speaking intelligently about.
Now i’m very happy that I stumbled across this in my hunt for something regarding this.

minecraft

I don’t know if it’s just me or if perhaps everybody else encountering problems
with your blog. It appears like some of the text on your content
are running off the screen. Can somebody else please provide feedback and let me know if
this is happening to them too? This could be a issue with my
web browser because I’ve had this happen before.

Thanks

minecraft

I think the admin of this website is actually working hard in favor of his website, as here every information is
quality based material.

minecraft

It’s enormous that you are getting thoughts from this paragraph as well as
from our dialogue made at this time.

minecraft free download 2018

Attractive component of content. I simply stumbled upon your
blog and in accession capital to assert that I get in fact loved account your blog posts.
Anyway I’ll be subscribing for your augment or even I success you access consistently rapidly.

minecraft free download 2018

I’ve been exploring for a little for any high-quality articles or weblog posts on this kind of house .
Exploring in Yahoo I at last stumbled upon this
site. Studying this info So i’m happy to exhibit that I’ve
an incredibly just right uncanny feeling I found
out just what I needed. I so much for sure will make sure to don?t fail
to remember this site and give it a glance regularly.

minecraft free download 2018

Hello there! This is my 1st comment here so I just wanted to give a quick shout out and tell you
I truly enjoy reading your blog posts. Can you suggest any
other blogs/websites/forums that cover the same topics?
Appreciate it!

minecraft free download 2018

Hello there! This is kind of off topic but I need
some advice from an established blog. Is it hard to set up your own blog?
I’m not very techincal but I can figure things out
pretty quick. I’m thinking about setting up my own but I’m not sure where to start.
Do you have any tips or suggestions? Thank you

minecraft free download 2018

Hello there! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.

If you know of any please share. Appreciate it!

minecraft free download 2018

Greetings! Quick question that’s totally off topic.

Do you know how to make your site mobile friendly?
My blog looks weird when browsing from my iphone4. I’m trying to find a template or plugin that might be able
to resolve this problem. If you have any recommendations, please share.
With thanks!

minecraft free download 2018

Greetings I am so glad I found your weblog, I really found you by error, while I was searching on Yahoo for something else, Anyhow I am here now and
would just like to say kudos for a fantastic post and a
all round exciting blog (I also love the theme/design),
I don’t have time to read it all at the minute but I have saved it and also included your
RSS feeds, so when I have time I will be back to read much
more, Please do keep up the fantastic work.

tinder dating site

I was suggested this web site via my cousin. I’m now not positive whether or not this put
up is written via him as nobody else realize such certain about my trouble.
You’re incredible! Thanks!

Benefits of Coconut Oil

I absolutely love your blog and find a lot of your post’s to be exactly I’m
looking for. can you offer guest writers to write content for yourself?
I wouldn’t mind creating a post or elaborating on most of the subjects you write about here.
Again, awesome web log!

Coconut Oil

When I originally commented I seem to have clicked the -Notify me when new comments are
added- checkbox and from now on each time a comment is added I get four emails with the same
comment. Perhaps there is an easy method you can remove me from that
service? Appreciate it!

Benefits of Coconut Oil

I really like your blog.. very nice colors & theme. Did you make this website yourself or did you
hire someone to do it for you? Plz respond as I’m looking to create my own blog and would like to find out where u got this from.
appreciate it

Coconut Oil Benefits

I just like the valuable information you supply for your articles.
I’ll bookmark your weblog and take a look at once more
right here frequently. I am moderately sure I’ll learn many new stuff right right
here! Good luck for the following!

Health Benefits of Coconut Oil

Excellent post. I was checking constantly this blog
and I am impressed! Very helpful information particularly the last part
🙂 I care for such information a lot. I was looking for this particular info for a long time.

Thank you and best of luck.

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht.